Understanding Bounce Rate

Bounce rate meaning is the proportion of visitors who left your website/webpage through the entry point without having done any any activity. Activity means clicks made & pages visited. High bounce rate indicates that the content presented or way it absolutely was presented wasn't relevant on the entrance options.

Visitors landing on your own entry page are believed to bounce whenever they:

Close the window or an open tab
Types a brand new URL
Leave the website by clicking the BACK button
Click a web link on the page that can them to some other site.
Or the Session timeouts (generally taken as 30 mins)
Why many people are looking for ways to lower Bounce Rate?

The fact is simple - The lower the bounce rate, higher the potential for visitor browsing your website pages and converting.

Google.com analytics specialist Avinash Kaushik has told you:

"It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."

Now, the greater question is - How to control the Bounce Rate?

Content - The content available on your own website is the main factor for bounce rate. If this article is relevant to the visitors expectations the chances are that they will not likely bounce from your website without visiting other sections of website. For E.g. if your website is about IT Conferences as well as on landing page you might be talking about general stuff rather than educating the visitors for the benefits of attending your conferences, then visitors are more likely to leave your website due to not enough desired information.
Website Load Time - Try to lessen the website load time - It's really difficult to get patient visitors. Instead of using heavy animations for the complete page which takes lot of time to load, use animation only inside the banner area and present text content in remaining area of the page. This will make user read the information and inside the mean time your animation may also load.
Flow - Provide your visitors with proper access points to find their way. Do proper linking for the internal pages that guide these phones their parts of interest. Most of the visitors bounce because they were not able to navigate to relevant pages. Make your navigation flow easy to use by categorizing and sub-categorizing.
Above the fold - All your important info has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that part of the website which you see with out a scroll. Research states that 60% - 80% of visitors will not likely scroll your web site 'down the fold', hence the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, particularly if then appear being an unwanted guest. They are the biggest distraction, whenever a visitor is seeking some information and facts. Even the feedback popup, sometimes annoys the visitors plus they bounce.
The previously discussed points can definitely help you reduce your internet site bounce rate

We at AfterTheNet - The Web Strategy Company follow the previously referred to keyword strategy to supplement our clients most abundant in basic on the most advanced techniques for any goal they choose to reach using their website. Our step wise approach gives them the complete visibility with their website - which they are deprived of very often, in absence of a trustworthy resource.